Last updated: April 2026
1. Who We Are
MAM Homes Ltd ("MAM Homes", "we", "us", "our") is a UK housebuilder registered in England and Wales. We are the data controller for personal data collected through this website (mamhomes.co.uk) and our contact forms.
If you have any questions about this policy, please contact us at homes@mamhomes.co.uk.
2. Data We Collect
We collect personal data in the following ways:
- Contact form: name, email address, phone number, company/organisation, subject, and message content.
- Property interest registrations: name, email, preferred development, and buying scheme interest.
- Automatically: IP address, browser type, device information, and pages visited (via server logs). We do not use third-party analytics on this site.
3. How We Use Your Data
We use your personal data to:
- Respond to enquiries and provide information about our developments and buying schemes.
- Register your interest in specific plots or developments and notify you of availability.
- Process reservation requests and support your home-buying journey.
- Comply with legal obligations (e.g. anti-money laundering requirements for property transactions).
- Improve our website and services.
We do not use your data for automated decision-making or profiling.
4. Legal Basis for Processing
We process your data on the following grounds under UK GDPR:
- Legitimate interests — responding to enquiries and keeping you informed about developments you have expressed interest in.
- Contract performance — processing data necessary to progress a property reservation or purchase.
- Legal obligation — complying with applicable property law, anti-money laundering regulations, and HMRC requirements.
- Consent — where you have explicitly opted in to receive marketing communications from us.
5. Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected:
- Enquiries that do not lead to a purchase: up to 2 years from the date of enquiry.
- Property transaction records: 7 years from completion, in line with HMRC requirements.
- Interest registrations (no purchase): until the development is fully sold or you withdraw your registration.
You may request deletion of your data at any time (subject to legal retention obligations).
6. Sharing Your Data
We do not sell your personal data. We may share it with:
- Our solicitors and conveyancers — to progress a property transaction.
- Mortgage advisers — only where you have specifically requested an introduction.
- IONOS (hosting provider) — our website and email infrastructure. IONOS is based in the EU and complies with UK GDPR data transfer rules.
- Regulatory authorities — where required by law (e.g. HMRC, anti-money laundering bodies).
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Rectification — have inaccurate data corrected.
- Erasure — have your data deleted (subject to legal retention requirements).
- Restriction — limit how we process your data.
- Portability — receive your data in a structured, machine-readable format.
- Object — object to processing based on legitimate interests or for direct marketing.
- Withdraw consent — where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please email homes@mamhomes.co.uk. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Cookies
This website uses only essential session cookies required for the site to function correctly. We do not use advertising, tracking, or analytics cookies. No cookie consent banner is required for essential-only cookies under UK law.
9. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website is served over HTTPS, and access to our administration systems requires authentication.
No data transmission over the internet is completely secure. If you believe your data has been compromised, please contact us immediately.
For any questions about this Privacy Policy or to exercise your data rights:
This policy may be updated from time to time. The "last updated" date at the top of this page reflects the most recent revision.
